Digital provides 2 things: tighter temperature and peace of mind. But a 5 hour smoke will still be a 5 hour smoke, swings and all. Getting digital right, so the customer need only set temperature and cook time, or temperature and internal temperature requires a lot of programming is not easy nor is it inexpensive. One of the way to keep costs down is the way users of the Auber set theirs up. Integrating such a system into the smoker has been done with great success by many users here. Having it incorporated as part of the design of the smoker and done at the factory during production will ramp up the cost of the smoker. Maybe significantly.