Memphis BBQ Company Rub

One more question about turbinado. They just opened a Fresh Market in our town and they actually sell turbinado in bulk. It's in the candy section so you can just scoop out however much you want. My question is: do I need to grind it down finer  or can I use it how it is? As it stands right now it's about the same grain as kosher salt.
 
This recipe calls for the Turbinado to be ground fine. Most other recipes I have used do not, so I don't grind it. When you grind it the measurement will be different because unground is less dense. Therefore 1 teaspoon ground is not the same as 1 teaspoon unground.
 
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