I've found that you are pretty much on your own when buying meat at places like Sam's or Costco. The people in the meat department know very little about cuts of meat. I don't know about Sam's, but there is no butcher to do any sort of special order trimming, removing the bone etc. at Costco. You get what what they have. That being said, Sam's and Costco have the best quality meat, at the best price, hands down. At Costco, they are labeled "Ribeye Roast", similar to your picture. Costco carries either Choice or Prime. Either bone-in or boneless. Last time I bought one, I bought boneless, and it was great too. I'd rather have bone-in, but I felt they were charging way to much for the bone. I think bone-in was only about 20 cents less per pound than boneless, and in my opinion, bone-in should be at least $1 less per pound that boneless.